You’ve just created your thriving business. You’ve seen all the top companies in the business industry on the 1 st page of Google. And you’re left wondering, how can a person ever get there? You may have referred to a friend, who has chosen a specific company as the ”Best SEO company in India”, while your other friends have said the same about other companies.

SEO agencies can be the lifesaver of many new upcoming businesses. An SEO agency offers search engine optimization services to businesses to help them improve their visibility on search engines. Search engine optimization can be done by making changes to your website design and content to make your site more
attractive to the search engines. Choosing a good agency can be a bit tricky as there are hundreds, if not thousands of agencies out there. This is how you can hire the best company to help your very own business grow.

Why even hire an SEO company?

Before SEO companies were popular, many people thought that companies achieved high ranks on search engines by hard work and effort. As much as we all wish that was true, that was never the case. If you don’t affiliate your company with an SEO agency, you’ll have a very hard time getting out there and reaching to people. If you recently created a business, don’t miss out on working with SEO companies. It can bring you a great amount of traffic daily.

Methods companies use

If you’ve just heard of SEO companies, you may not be familiar with the Blackhat and the Whitehat techniques that SEO companies use.

Black hat SEO is a technique that is utilized to get higher search rankings on search engines by disrupting the search engine rules. Black hat SEO focuses on ONLY on search engines, while throwing out any detail to the audience. If you’re a business looking to make a quick profit, Black hat SEO works best.

White hat SEO is a technique that mainly focuses on the audience. The White hat technique is the most widely accepted legal technique to use. If you’re a business that is looking for a long term investment, this should be your most favorable method.

What is the best for your company?

Now here comes the tricky part. Choosing a method out of these two can be annoying.

If you want a quick return of your money, simply using a Blackhat SEO agency can work really well. If you’re a patient business owner and are looking to make a long term investment, a Whitehat SEO agency works just fine.

How to figure out if the company you’re working with is legit.

Before affiliating yourself with a company, you may want to check a few things off the list to make sure the boat will sail smoothly.

• Reviews

As cliché as it sounds, you have to check reviews on every company that you decide to work with. Reviews show you a side of the company that their website may not show.

• Experience

If a company has only been in the industry for a month, then it most likely isn’t that good. For sure, there are companies that have existed for only a week and are a lot better than companies that have existed for years, but it’s always better to play it safe.

• Portfolio

Here comes the fun part! Checking a company’s Portfolio is always fun as you get a taste of what you’re about to purchase. If you are not satisfied with a company’s Portfolio, do not affiliate yourself with them as you most likely regret it.